To explore the driving force behind Nike's nine product innovation

When the U.S. business community to PeterF.Drucker wishes professor painstakingly summarized the rules of worship, when innovation, Nike seems to have assumed a dismissive look indifferent. Professor Drucker's most innovative, successful innovation in particular, is a conscious, purposeful search for innovation opportunities Womens Nike Free Run, results, and opportunities exist only in the few cases. In a company or an industry there are four kinds of internal innovation opportunities: First, unexpected things, the second is inconsistency, third, the process needs, 4 is the industry and market changes. In addition, the company's external and social fields and the intelligentsia, there are three other innovative opportunities: First, demographic change, the second is the concept of change and the third is new knowledge.

When the Boston University School of Management professor, Professor, Everett.Lord distinguished scholars, Harvard Institute for Strategy and Competitiveness Senior Fellow Anita? McGahan proposed trajectory with the industry moving, Nike is the nose. Because as the world's dominant United States Nike sports goods, it is the trajectory of the industry described by a well-deserved lead. McGahan, Professor of little significance in terms of the theory of Nike.

Although Drucker Professor of law more or less innovative in the trajectory of the Nike product innovation to find similarities, but it seems that because of Nike Innovation Law Professor Drucker's discussion of its pride. " Innovation Kitchen " Design Studio understatement to heart, and thus on the stance that only the summary of Professor Drucker's innovative Nike law only.

NIKE, Inc. based in Beaverton, Oregon, headquarters building is a named Mia? Beckham (MiaHamm) architecture, Nike product innovation incubator - "Innovation Kitchen" located on building a layer. The real achievements of billions of dollars worth of Nike brand sports shoes Nike is in the kitchen, the interpretation of a legendary story. For the majority of visitors, and even most of the Nike Innovation Kitchen employees are a mysterious virgin land. Because the design studio filled with thousands of new sports shoes, sports clothing design sketches in the sports market, Nike is the one to lose ground on the weapon.

Although the rebellious spirit of Nike's known for, but not turn a blind eye to all the academic, turned a deaf ear. Management guru Tom? Peters sonorous words: "Do what you do best, outsource the rest" (Dowhatyoudobestandoutsourcetherest) was regarded as the golden rule of Nike, has been pursuing ever since. As we all know, Nike used a "dumbbell" corporate structure, dumbbell at one end is the product research and innovation, the other side is the brand integrated marketing, slender middle part is the product of manufacturing. This structure in China, dubbed the beauty of the devil.

In this paper will focus on exploring Nike from its founding in product development and technological innovation on the various sources of power, hoping to product innovation for Chinese enterprises inspiration. As the U.S. "Fortune" magazine senior researcher Gary? Hamel's analysis of research findings as Nike: take risks, break the routine, is Nike's miracles maverick important reason. I explore the power source of the Nike product innovation process is also found that: There is no rule is the biggest innovation in the law of Nike products.

Driving force behind one: Olympic setbacks, hard work

1976 Olympic Nike founder Phil two? Knight and Bowerman founded the company suffered the biggest blow in 12 years. The reason is because the company due to limited capital, they are the only athletes to win in one minute before entering the stadium off of Nike shoes. When the sporting triumph, when Nike was filled with unspeakable tragedies, including Knight, including most of the employees are sinking depression, not the end is worth the kind of bleak doom engulfed the Nike morale of employees . Staff morale dropped to almost freezing point in time, Bowerman outraged all my colleagues in the company made a encouraging "all for the athletes," business philosophy speech.

Shoes immediately after dedicating themselves to research and improvement.

From Bowerman on the shuttle in the United States to teach each stadium, a sports game to seize every opportunity to gather as many views of each athlete. Constantly repeated trial, continue to improve, continue to invite a variety of different types of athletes foot try, until the satisfaction of athletes, Nike shoes, new products come out one after another, the voices in the sports arena is also growing, word of mouth getting better.

Perhaps that it was a hit with the humiliation, the endless fighting spirit inspired Nike, Nike laid the tone for future development: product development and innovation will become the company's development strategy has been the top priority Nike Free 7.0.

Three years later, Nike introduced the first pair of Nike-Air shock absorber is equipped with advanced technology Tailwind running shoe, but also opened the NIKE sportswear brand marketing off.

Driving force behind the two: house Shouqi, regain lost ground

1980 200 million publicly traded shares NIKE, NIKE Sports Research Lab in the new state of the Exeter City Hanpu Xia set up. The number of employees increased in 2700, on revenue of $ 6 239 million dollars. 1981 NIKE players AlbertoSalazary rewrite the New York Marathon world record, Nissho and NIKE NIKE co-founded the Japanese company in Japan. When Nike triumph on the time at home and abroad, the same year, Paul Fireman in the United States founded a company named Reebok (Reebok) sports shoe company. Reebok turned to dark horse posture, launched a design, the strong momentum of sports shoes, successfully swept through part of the market.

In 1987, Reebok for $ 991 million more in sales, 30% of the share, in one fell swoop mounted the throne of the chief market of sports shoes, Nike places $ 597 million 18% of the share placing him behind.

The door in order to counter Reebok provocation, Nike work hard to spend much on new product R & D funding on a huge amount of betting, the most compelling is the praise of the classic late 80's "gas Shoes" (TheNikeAirShoe). Nike shoes gas until the early 1990s, it was formally listed, and was an unprecedented success.

The late 1980s, Reebok Nike eyes Henhen to this lesson's dominant sports shoes, Nike once again suffering the shame of the market, but also once again strengthened the continued development of innovative products of its core strategy.

Driving force behind three: practice what they preach, go all out

Nike emphasis on product research and development and technological innovation does not stop at words, but the letter into action. In order to find a more competitive running shoes, Nike until 2005 has been a breakthrough R & D personnel employed 3,000 people. Many people have biomechanical, experimental physiology, engineering, industrial design, chemistry, and various related fields of degree.

Nike public in the process of product development is focusing on innovative design and practical combination, it also has specially appointed committee of the Commission and customers, including coaches, athletes, equipment operators, podiatrists and orthopedic doctor, they regularly with the company meeting, review of design, materials and improve the idea of ​​sports shoes.

Investment in R & D expenditures on the Nike enough to make China's local sporting goods companies to shame. Estimated that even in 2005, many Chinese sports shoes manufacturers in R & D investment is less than 1981 levels of $ 4 million Nike.

Deng Yaping  Shoes Co., Ltd. General Manager Zhang mentioned that even the best Anta claiming R & D and Sanko has to admit that "technology is weak."

Most companies are in the development of "inclusive" of the imitation stage, "a pair of designer shoes, open style better look, a little change to become their own products." Zhang said "China is now the competition level is relatively low. "

Personnel, the availability of funds as Nike product innovation escort force.

Driving force behind four: active follow, shortcuts, and enterprising

What is innovation, new combinations of old elements. When the combination has yet to find new people to learn from it. Nike is no taboo to talk about their business development process in the German brand Adidas learning and emulate. On the market for running shoes, Adidas has long been in force in the market strategy is to produce a variety of fashionable shoe models in major sports competitions for athletes with a company logo wear products, and constantly upgrading the product. Nike, the German method of operation openly to move over to apply, that is, justifiably take a shortcut, the company gained rapid development.

However, Nike did not follow in the product design itself German, Nike confident that its own R & D product is worthy of reference by Adidas in Germany.

Driving force five: corporate culture, full of inspiration

Nike co-founder of the company's two Knight and Bowerman took early in the morning "sports, free and easy, free movement of the spirit" as the core of Nike's unique corporate culture, and spared no effort to push forward with implementation. Knight claims in the system behavior should be within specification, thought should be free to manage outside. Nike's business as an ideal world, a forest lake, there are flowers, there are winding bridges, there are jogging trails have super football. Knight that the work should be as free as at home Nike Free Run+2.

Especially in product design seminar, you can already see subtle, you can also kicked up a row or even diametrically opposed. Nike also continue to encourage the designers find inspiration from various fields and in accordance with work requirements from time to time to arrange designers around the world to holiday inspiration. From the Irish-style building, to the family of Stradivari violin made on the arc line, all-encompassing.

MartinLotti is in Miami's South Coast holiday after the first time Nike designed the ribbon looks like a heel sandals shoes sports shoes series - AirMaxCraze. The same first pair of Nike shoes, yoga (AirKyoto series) is also inspired in Japan Lotti.

Driving force behind the Six: Bionic philosophy, shine

Nature is the greatest treasure trove of inspiration, the natural world is full of mystery and fantasy. Nike designers are looking at the nature of the biological body into one exciting surprise. Jordan series shoes of one of the architects: TateKuerbis most proud of the successful design of a Jordan 19 on behalf of (AirJordanXIX). Jordan 19 generation from one of the most poisonous snake in Africa who draw a design concept, this is the black mamba snake, it is the world's fastest and most toxic snakes. It can take up to 19 kilometers per hour chase prey, once it bites people, the mortality rate is almost 100%.

It is worth mentioning that Jordan 13 on behalf of the same design from the animal, which aspire to the panther's speed and dexterity into the 13-generation designs, a movement's momentum are shrouded Wei shoes around.

Jordan 19 on behalf of the most unconventional design, is the surface of the imitation snakeskin shoes woven shoe covers. Plastic woven fabric as a snakeskin design drawing, the movement does not produce more wrinkles and affect foot feeling, the deformation of the foot with shoe covers will automatically twisted to form a hard plastic shoe covers fibers because of their toughness but can not be exaggerated upper deformation, only served to protect the injured foot, but points as well as the role of deformation, but will not hinder the user's own resilience in the foot in motion any reasonable action.

It can be said Nike biomimetic design the highest level reached its peak.

Driving force behind Seven: materials revolution and challenge themselves

Nike is still the place to admire their hair is often difficult to find driving force of innovation within the hair. Chief Design Officer John? Hawk hope that through continuous innovation in footwear materials to make footwear for sustainable development of the green industry: the manufacture of sports shoes no longer use the traditional rubber, adhesives, plastics and other toxic materials.

Hawke told the designer, said: "The design of new shoes, to try to forget the glue, adhesives, plastics and other toxic chemicals in the shoe with a completely different process, we will face their own challenges." Because innovation, Nike designers to design a breakthrough and NikeShox NikeAir the world's leading air and other sports shoes.

But Hawke does not meet these innovations, he particularly like the designer can rely on geometry rather than chemistry, to re-design the next generation of sports shoes. In the manufacture of basketball shoes, designers are natural materials with a heel, to replace the plastic heel cup. Hawk said: "We are thinking of foam lining without filler, and focus on the application of bamboo fiber filler, because bamboo fiber filler is renewable."

Nike green in the material caused by the storm will also become the driving force for product innovation and revolutionary.

Driving force behind the eight: take the initiative to lead the consumer

Sometimes Nike will encounter in product innovation is not the stop the confusion. Because in the process of innovation will continue to encounter blind spots, that is our new product design is not what the consumer wants, or will not be offered to consumers in advance of the new products.

Nike did not retreat this time, only the leading consumers, rather than consumer led. The early 1990s, where people just have a cell phone will make a request Bluetooth products? Who would think I would like to Taiwan but also thin and light notebook platform PDA it? So Nike has continued to the depth of understanding of consumer needs, lifestyle and aspirations, clear consumer demand will not be uncovered, walking in front of consumer trends, in order to eliminate the fatigue of their product innovation to maintain a strong creative energy.

Driving force behind Nine: sensitive to touch, innovative events

Adidas this year when an announcement to the world's first with a computer chip "Adidas1" running shoes, the Nike immediately enable "NikeFree" sneakers to participate in this technology race. The sports shoe inspired by Kenya, Africa's barefoot athletes, their experience has shown that barefoot training can enhance strength, improve race performance. At the same time, Nike continues to improve its damping technology - a first for the runners who developed the special buffer system.

Nike also seize this summer's European Cup opportunity, Nike's "Total90III" football shoes on before the start ahead of freshly baked. Nike learned that millions of children around the world will often organize temporary football team to compete in the street, so the company specifically for these children developed a "Total90" soccer  cheap nike free shoes.

One after another power source of innovation by the successful Nike to glory, even though in August 2005, Europe's largest sporting goods maker Adidas completed the largest acquisition in the history of the industry - U.S. $ 3 billion acquisition of Reebok, However, the challenges will only make believe Nike Nike Nike to become more.